NOWTV
A subscription-based Live TV-channels streaming mobile app and web.
NOWTV is one of my key products with Teramobile. I participated in the whole product life cycle, from the stakeholder's brief idea to planning and executing the social media marketing plan after the product was launched.
(The below showcase design is a redesigned version.)
My Role
End-to-end Product Management
Developer Collaboration
System Analyst
Prototyping, UI Design
Social Media Marketing
Tools
AdobeXD
Photoshop
Marvel
BACKGROUND
In the year 2018, movie streaming applications like Netflix, Viu TV, iFlix, Tonton, etc are all popular in Malaysia. Our company's stakeholders found out that there is still a lack of choice for streaming Live TV channels in the market. Hence, we decided to dig into the streaming market by providing worldwide premium live TV channels to Malaysia and Thailand users.
NOWTV is subscription-based. Once users subscribed to the service, they are able to enjoy live tv streaming anytime on their preferred devices thru a mobile application or our website.
WIREFRAME
(This is a redesigned version.)
USER FLOW
UI DESIGN
The app is designed in a modern and clean design, with the use of grey, white & black shades as a base for the design, and the theme color of the app is orange color, in order to differentiate between clickable texts or CTA buttons.
